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Community Targeting at Scale

By Sudarno Sumarto, Elan Satriawan, Benjamin A. Olken, Abhijit Banerjee, Achmad Tohari, Vivi Alatas, Rema Hanna

Jordan Jimenez Avatar
By Jordan Jimenez
Published on: January 11th, 2025

Community-based targeting, in which communities allocate social assistance using local information about who is poor, in experimental settings leads to nuanced allocations that reflect local concepts of poverty. What happens when it is scaled up, by either by making the stakes high, or by

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Harnessing Local Wisdom: A New Blueprint for Poverty Alleviation

Imagine a delicate web, intricately woven, where each thread represents a unique insight into the lives of a community's members. When one thread frays, the entire web feels its strain, and repairing it requires understanding the web’s design. This metaphor captures the essence of community-based targeting—a novel approach to poverty alleviation that seeks to weave social assistance into the fabric of local knowledge and shared experiences.

A distinguished team of economists—Sudarno Sumarto, Elan Satriawan, Benjamin A. Olken, Abhijit Banerjee, Achmad Tohari, Vivi Alatas, and Rema Hanna—has meticulously studied this approach. Their findings, published in the National Bureau of Economic Research (NBER) Working Paper 33322, provide transformative insights into how poverty can be addressed with greater precision and empathy by leveraging community-driven mechanisms.

Research Focus: The Case of Indonesia

Indonesia, with its sprawling population of over 270 million people, presents a critical proving ground for social assistance strategies. With diverse cultures, uneven development, and varying access to resources across its islands, targeting aid effectively in this context is as challenging as it is essential. The research focused on two distinct implementations of community-based targeting, offering a rich comparative analysis of this innovative approach.

One intervention empowered local committees to decide which households should receive assistance based on their understanding of poverty within their community. Another implementation blended this approach with external audits and feedback loops, creating a more structured yet locally informed system. Both methods sought to test the limits and benefits of community knowledge, particularly in contrast to a more rigid, algorithmic system like a proxy means test.

The stakes for these experiments were high. In communities where aid could mean the difference between survival and further impoverishment, the accuracy of targeting decisions was paramount. The researchers’ choice to focus on Indonesia underscored their aim to understand how scalable community-based targeting could be, particularly in nations grappling with similar complexities.

Findings: The Dual Nature of Community Insights

The findings revealed a nuanced picture of how communities allocate aid. On one hand, community-based targeting demonstrated a remarkable ability to capture dimensions of poverty that statistical models often overlook. For example, in a village in Central Java, a widow caring for her grandchildren was prioritized over a slightly poorer family because her situation carried visible, compounding vulnerabilities. This local judgment showed an ability to humanize assistance and align it with lived realities.

However, the study also identified potential pitfalls. In some instances, community dynamics introduced biases, such as favoritism or political influence. Hypothetically, a village elder might use their authority to divert resources to their relatives, even when needier families were present. These situations, while rare, highlighted the need for safeguards and hybrid systems to counterbalance human subjectivity.

Interestingly, the research found that communities often included criteria beyond mere income or consumption. Factors like food expenditure, family size, and even social contributions were considered. For instance, a family that regularly supported communal activities might receive aid even if they were slightly above the poverty threshold. This approach enriched the allocation process but also created challenges in maintaining fairness and consistency.

Significance of the Study: Bridging Science and Humanity

The study stands out for its methodological rigor and real-world relevance. It dissected three phases of targeting interventions in Indonesia, each characterized by different eligibility criteria, benefit levels, and implementation structures. This layered approach allowed the researchers to uncover critical insights into what worked and what didn’t.

In one phase, local committees were given full autonomy to identify beneficiaries, leading to high satisfaction rates among recipients. However, in a subsequent phase, where community decisions were audited against proxy means test results, discrepancies emerged. For example, a household deemed ineligible by the proxy means test might still receive aid due to local perceptions of their vulnerability, such as recent unemployment or health crises. These findings highlighted the trade-offs between precision and inclusivity.

Another key takeaway was the external validity of experimental findings. While controlled experiments often suggest ideal outcomes, their applicability in complex, real-world settings is rarely straightforward. This study provided a rare glimpse into how theoretical models perform when confronted with the messiness of human lives and community dynamics.

Implications: A Path Forward for Social Assistance

The implications of this research extend far beyond Indonesia. It offers a framework for reimagining how social assistance can be designed in diverse contexts, especially in low- and middle-income countries. Community-based targeting, with its ability to capture qualitative aspects of poverty, represents a compelling alternative to purely data-driven approaches.

Consider a hypothetical scenario in another country: a drought-stricken region in Sub-Saharan Africa. A proxy means test might exclude families that temporarily appear above the poverty line due to seasonal income fluctuations. However, a community-based approach could account for the drought’s impact on future food security, ensuring that aid reaches those who need it most. This flexibility is a key strength of community targeting.

At the same time, the research underscores the importance of hybrid systems. By combining the quantitative rigor of proxy means tests with the qualitative richness of community insights, policymakers can create programs that are both efficient and empathetic. For instance, governments could use proxy means tests to identify a pool of potential beneficiaries and then rely on community validation to refine the list, addressing any gaps or errors.

Conclusion: Weaving Resilience into the Social Fabric

The work of Sumarto and his colleagues offers a profound vision for poverty alleviation—one that acknowledges the complexity of human lives and the limitations of one-size-fits-all solutions. By empowering communities to participate in aid allocation, this approach not only delivers resources more effectively but also fosters social cohesion and trust.

As the global community continues to grapple with inequality and resource scarcity, the lessons from this research remind us that solutions must be as diverse and dynamic as the challenges they aim to address. Community-based targeting, much like the intricate web it seeks to strengthen, holds the potential to create more resilient and inclusive societies. It is a reminder that the fight against poverty is not just a scientific endeavor but also a deeply human one.

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